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B2: Enterprise Go-to-Market

Source: B2_ Enterprise Go-to-Market.pdf Status: 🚧 Extraction in Progress Roadmap: Governance & Operations Roadmap

Overview​

This specification defines the enterprise go-to-market strategy, including value proposition, target markets, competitive positioning, and sales processes.

Enterprise Strategy​

Enterprise Value Proposition​

Core Value Propositions

  • Composable intelligence infrastructure
  • Enterprise-grade security and compliance
  • Scalable and reliable platform
  • Cost-effective AI operations
  • Custom integration support

Value Proposition Framework

pub struct ValueProposition {
    pub target_segment: MarketSegment,
    pub pain_points: Vec<PainPoint>,
    pub solutions: Vec<Solution>,
    pub benefits: Vec<Benefit>,
    pub differentiators: Vec<Differentiator>,
}

Target Market Definition​

Market Segments

  • Large enterprises (10,000+ employees)
  • Mid-market companies (1,000-10,000 employees)
  • Technology companies
  • Financial services
  • Healthcare
  • Government

Target Customer Profile

pub struct CustomerProfile {
    pub company_size: CompanySize,
    pub industry: Industry,
    pub use_cases: Vec<UseCase>,
    pub technical_capability: TechnicalLevel,
    pub budget_range: BudgetRange,
}

Competitive Positioning​

Competitive Advantages

  • Composable architecture
  • Self-assembling systems
  • Component ecosystem
  • Open-source foundation
  • Enterprise features

Positioning Matrix

FeatureRadiumCompetitor ACompetitor B
Composability✅❌⚠️
Component Ecosystem✅❌❌
Open Source✅❌⚠️
Enterprise Features✅✅✅

Go-to-Market Plan​

GTM Strategy

  1. Market research and validation
  2. Product positioning
  3. Channel strategy
  4. Pricing strategy
  5. Sales enablement
  6. Marketing campaigns

GTM Timeline

  • Phase 1: Foundation (Months 1-3)
  • Phase 2: Early customers (Months 4-6)
  • Phase 3: Scale (Months 7-12)
  • Phase 4: Market leadership (Year 2+)

Enterprise Features​

Enterprise-Specific Capabilities​

Core Enterprise Features

  • Advanced security and compliance
  • Custom integrations
  • Dedicated infrastructure
  • Enterprise support
  • SLA guarantees

Feature Set

pub struct EnterpriseFeatures {
    pub security: SecurityFeatures,
    pub compliance: ComplianceFeatures,
    pub integration: IntegrationFeatures,
    pub infrastructure: InfrastructureFeatures,
    pub support: SupportFeatures,
}

Custom Integration Support​

Integration Types

  • ERP integration
  • CRM integration
  • Data warehouse integration
  • Identity provider integration
  • Custom API integration

Integration Services

pub struct IntegrationServices {
    pub integration_consulting: bool,
    pub custom_connectors: bool,
    pub API_development: bool,
    pub data_migration: bool,
    pub training: bool,
}

Dedicated Infrastructure​

Infrastructure Options

  • Dedicated cloud deployment
  • Private cloud
  • Hybrid deployment
  • On-premises deployment

Infrastructure Features

pub struct DedicatedInfrastructure {
    pub deployment_type: DeploymentType,
    pub resources: InfrastructureResources,
    pub monitoring: InfrastructureMonitoring,
    pub backup: BackupStrategy,
    pub disaster_recovery: DisasterRecovery,
}

Enterprise Support Model​

Support Tiers

  • Dedicated support team
  • 24/7 support
  • Priority response
  • Account management
  • Technical consulting

Support Structure

pub struct EnterpriseSupport {
    pub support_level: SupportLevel,
    pub response_time: Duration,
    pub availability: AvailabilityWindow,
    pub channels: Vec<SupportChannel>,
    pub account_manager: Option<AccountManager>,
}

Sales & Marketing​

Sales Process Definition​

Sales Stages

  1. Lead generation
  2. Qualification
  3. Discovery
  4. Proposal
  5. Negotiation
  6. Closing
  7. Onboarding

Sales Process

pub struct SalesProcess {
    pub stages: Vec<SalesStage>,
    pub criteria: Vec<StageCriteria>,
    pub activities: Vec<SalesActivity>,
    pub tools: Vec<SalesTool>,
}

Marketing Materials​

Material Types

  • Product datasheets
  • Case studies
  • White papers
  • Demo videos
  • ROI calculators
  • Comparison guides

Marketing Content

pub struct MarketingMaterials {
    pub product_docs: Vec<ProductDocument>,
    pub case_studies: Vec<CaseStudy>,
    pub white_papers: Vec<WhitePaper>,
    pub videos: Vec<Video>,
    pub tools: Vec<MarketingTool>,
}

Partnership Programs​

Partnership Types

  • Technology partners
  • Integration partners
  • Reseller partners
  • Consulting partners

Partnership Structure

pub struct PartnershipProgram {
    pub partner_type: PartnerType,
    pub benefits: Vec<PartnerBenefit>,
    pub requirements: PartnerRequirements,
    pub support: PartnerSupport,
}

Customer Success Framework​

Success Metrics

  • Time to value
  • Feature adoption
  • User satisfaction
  • Renewal rate
  • Expansion revenue

Success Framework

pub struct CustomerSuccessFramework {
    pub onboarding: OnboardingProgram,
    pub adoption: AdoptionProgram,
    pub optimization: OptimizationProgram,
    pub expansion: ExpansionProgram,
}

Implementation Status​

📋 Planned​

  • Enterprise value proposition
  • Target market definition
  • Competitive positioning
  • Go-to-market plan
  • Enterprise-specific capabilities
  • Custom integration support
  • Dedicated infrastructure
  • Enterprise support model
  • Sales process definition
  • Marketing materials
  • Partnership programs
  • Customer success framework

Note: This specification is extracted from the OpenKor B2 document. Detailed sales processes may need manual review from the source PDF.